Privacy Policy

1. Who We Are

Koofx Trades provides AI-driven data analysis and decision-support content for professionals and individuals interested in investment research. References to "the website" in this policy mean the site operated by Koofx Trades that this policy is published on. For details on how to reach us regarding privacy matters, please see our Contact page.

2. Information We Collect

We aim to collect only the information necessary to operate the website and respond to your enquiries. Depending on how you use the site, we may collect:

• Information you provide directly — such as your name, email address, and any details submitted through contact forms, lead forms, or email correspondence.
• Technical information — such as your IP address, browser type, device type, pages visited, and general usage patterns, typically collected automatically through standard web server logs or analytics tools.
• Cookies and similar technologies — small data files used to support site functionality and, where applicable, to understand how visitors use the website. See Section 6 for more detail.

We do not knowingly collect sensitive categories of personal data (such as health, financial account details, or government identification numbers) through this website.

3. How We Use Information

Information collected through the website may be used to:

• Respond to enquiries submitted through contact or lead forms;
• Operate, maintain, and improve the website and its content;
• Understand general usage trends to inform design and content decisions;
• Communicate with you about requests you have made, where you have provided contact details for that purpose;
• Meet legal, regulatory, or administrative obligations where applicable.

We do not sell personal information to third parties.

4. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing personal information, we rely on one or more of the following: your consent (for example, when submitting a form), our legitimate interests in operating and improving the website, and compliance with legal obligations. Where we rely on consent, you may withdraw it at any time by contacting us.

5. Sharing of Information

We do not share personal information with third parties except in limited circumstances, which may include:

• Service providers who help us operate the website (for example, hosting or email delivery providers), who are only permitted to use data as needed to provide these services;
• Compliance with a legal obligation, court order, or governmental request;
• Protection of the rights, property, or safety of Koofx Trades, our users, or others, where required or permitted by law.

6. Cookies

Our website may use cookies or similar technologies to support core functionality and, where enabled, to gather anonymised usage statistics. You can control or disable cookies through your browser settings; please note that disabling cookies may affect certain features of the website. This policy should be updated with specific details of any cookies or analytics tools actually deployed on the site, including their names, purposes, and retention periods.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes outlined in this policy, including responding to enquiries and meeting any applicable legal, accounting, or reporting requirements. When information is no longer needed, we take reasonable steps to delete or anonymise it.

8. Data Security

We take reasonable technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, which can include the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal information, subject to legal exceptions;
• Object to or restrict certain processing activities;
• Withdraw consent, where processing is based on consent;
• Lodge a complaint with a relevant data protection authority.

To exercise any of these rights, please contact us using the details provided on our Contact page. We may need to verify your identity before responding to a request.

10. Third-Party Links

Our website may contain links to third-party websites or resources. We are not responsible for the privacy practices or content of those external sites, and we encourage you to review their respective privacy policies before providing any personal information.

11. Children's Privacy

This website is not directed at children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

12. International Visitors

If you are accessing the website from outside the United Kingdom, please be aware that your information may be processed and stored in the UK or other locations where our service providers operate. This policy should be reviewed to reflect the specific jurisdictions and safeguards relevant to your data flows.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or how your information is handled, please get in touch via our Contact page.